Rural Resident Retention and Attraction Guidebook

Introduction to Rural Resident Retention and Attraction

What is Resident Retention and Attraction?

Resident retention and attraction (RRA) initiatives position communities to address issues associated with population size (e.g., low or declining number of residents) or population composition (e.g., aging population) — whether that be a shortage of skilled workers, low school enrolment, or a small tax base. Resident retention and attraction is more than a marketing campaign. It is also about making an appealing place to call home. The factors that draw and keep people in a place are diverse and so is the list of possible RRA activities. RRA is therefore highly related to the broad theme of community development, which can include economic development, infrastructure or asset development, community programs or services, cultural activities, and other initiatives. By using a slightly different lens, you can think of many community development activities as RRA activities.

Why do Resident Retention and Attraction?

Rural communities across British Columbia and Canada are facing pressures that affect their fundamental nature as well as the size and structure of their population (Source 1: Canadian Rural Revitalization Foundation).

These include:

• A low birthrate and aging population

• Youth out-migration

• Economic restructuring and the loss of foundational employers

• Reduced access to essential services like healthcare RRA can help a community address these issues by stabilizing or growing a population that contributes to a strong economy. As the makeup of rural British Columbia changes, communities need to find new and innovative ways to be sustainable and vibrant.

It is critical to focus on retaining and attracting residents that support the common components of a strong community.

This guidebook is for rural communities interested in resident retention and attraction (RRA) who need:

• A deeper understanding of the concept • Help with planning and implementing projects

• Guidance with resources

• Ideas and inspiration Planners, practitioners, and other personnel will benefit from the guidance in this resource.

The guidebook provides tools, information, tips, and guiding questions. Each section includes information to generate ideas that rural communities can adapt and use.

Read or Download the Guidebook HERE!