About Us

Why We Do What We Do

We believe the solutions to the challenges facing rural British Columbians are to be found right here — among the valleys and mountains, along the lake and seashores, in the forests and fields and small towns and First Nation reserves we all call home.

We’re motivated by the things rural British Columbians tell us matter — decent jobs, good education and training opportunities, a secure and healthy food system, affordable housing, excellent medical care, access to vibrant cultural and recreational opportunities, and a balanced and sustainable environment.

We are biased toward the positive. There’s plenty of gloom and doom in our world. We’ll let others focus on problems. We prefer to search for solutions. And opportunities. We are results driven and community-first minded.

Our job is to carefully listen, then share what we learn in a timely, effective fashion with rural leaders and residents across our beautiful province. Then help them succeed.

Rural context is best understood by those living, working, and loving rurally - that is us.

Meet the Team

The hardworking people of the BC Rural Centre...

Sarah Sinclair BC Rural Centre Headshot

Sarah Sinclair

Executive Director

Sarah is a passionate advocate for rural revitalization, community-driven economic development, and food sovereignty. With a strong commitment to empowering rural communities, she has dedicated herself to helping communities, small businesses, and non-profit organizations reach their fullest potential.
She believes in the importance of tangible growth and sustainable revenue sources for rural areas. Her work in community economic development focuses on creating opportunities for businesses to thrive and for communities to prosper.
In her work, Sarah is known for her no-nonsense, straight-talking style. She combines this with a fun and collaborative working environment, creating a balanced approach that drives tangible goals for success. Sarah understands the unique challenges and opportunities that rural communities face and is dedicated to helping them thrive.
Sarah resides in rural British Columbia with her family, where she not only works but also actively participates in the community she is passionate about revitalizing. Her commitment to sustainable rural development and community empowerment continues to make a positive impact on the lives of those she serves.

Meet Our Associates

Gordon Borgstrom BC Rural Centre Associate

Gordon Borgstrom


Gordon recently retired as the BC Rural Centre’s founding Executive Director. Gordon spent over 35 years in community development and transition planning in various roles with communities across British Columbia. Skilled in research and analysis; community and rural economic development; strategic planning; and organizational development – Gordon is passionate about researching, developing, and implementing new and innovative rural development approaches.

Peter Kenyon BC Rural Centre Associate

Peter Kenyon


Peter is a recognized global expert in Asset Based Community Driven Development (ABCD). While Peter calls Kalamunda, Western Australia home, he travels extensively across the globe giving conference keynote speeches and leading ABCD and community revitalization workshops and processes — he has worked with over 2,000 communities in 59 different countries. Peter is a highly entertaining, engaging, and knowledgeable presenter and process facilitator. Please see ABCD resource material on our Asset Based Community Development page under Resources.

BC Rural Centre Logo

Our Services

In addition to the information services we provide, the BC Rural Centre has the expertise to offer specialized programs and services to BC communities on a fee-for-service basis.

Currently, the BC Rural Centre is offering four specialized programs and services: (Click the links to learn more)
If you are interested in learning more about these programs or services please contact us.

The Advisory Board

The strategic direction for the BC Rural Centre is set by an Advisory Committee of individuals from across the province. All of the Advisory Committee members are volunteers who bring a wealth of experience and background to the Committee.

A small number of the Advisory Committee members form the Management Board for the BC Rural Centre.

Francine Carlin

Saltspring Island

Victor Cumming


Brad Sperling

Peace River

Scott Kershaw


Rhona Martin


Grace McGregor

Christina Lake

Bert Mercer


Brian Simpson


Nicole Vaugeois


Kukpi7 Judy Wilson


Lennard Joe


Leonard Hiebert

-Peace River

Check Out Our Accomplishments To Date

The BC Rural Centre has been around for a while now – from our humble beginnings as the Southern Interior Beetle Action Coalition to transitioning to the nonprofit you see today – there have been many successes in our journey. And we look forward to creating more...

Latest Articles

Read the latest news from Rural BC and other inspiring, provocative, and informing news...

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Our Services

Learn about how you can engage with the BC Rural Centre on your projects, ideas, and more...

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Knowledge Centre

Find loads of current, useful information on rural topics to help support your project, research, or general interests.

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